Ch. 10 - Add to Product Concept

Product can be only tangible good, service, or idea.
Therefore, Coca-Cola product can be Business/ Industrial- Product or Consumer- Product, depend on the situation. When Coca-Cola company sells the product to retail stores such as: supermarket, drugstore, convenience store, department store, and etc the product is classifies as Business- Product because the retail stores are reselling the products, they bought Coca-Cola for business use. However, when the retail stores sell the product to consumers than the product is classified as Consumer- Product because it bought to satisfy an individual's personal wants.