Minggu, 25 September 2011

Add for Ch. 4- Marketing Environment

(To fix my definition for Cola-Cola's target market on chapetr 4 post),
Coca-Cola target market is based on age, the most potential consumers are teens and young adults; between the ages of 14-25. Coca-Cola has been trying to reach consumers over the age 40's as well.
Over the last decade the company has focused on second target market of consumers that are health conscious and interested in buying products to support the lifestyle. The company produced product lines and provided healthy resources and marketing of products that fit the lifestyle in their website.

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