Coca Cola is a brand that renowned for its iconic Christmas advertising. Coca-Cola’s Santa Claus will return for the 80th year with the ‘Holidays are coming’ commercial. Coca Cola also released limited edition packs of Coca-Cola, Diet Coke and Coke Zero, decorated with illustrations of Father Christmas.
Coca Cola first launched its first QR program in U.S., millions of Coca Cola cups will contain the QR code that supports the brand’s holiday mascot, the polar bear. Consumers who scan the code, which appears on cup distributed by 7-Eleven, will download a Snowball Effect by Coca-Cola app for the iPhone and iPad that turns into a Facebook connected which is a snowball-throwing game. Those who generate the most points in the game will win prizes including iPads and a trip to the Arctic for two. The program runs through March. The QR code programs is already running in Japan and Germany, but this is the first time the brand has executed one in the U.S..
Ch. 6 - Consumer Decision MakingAccording to the MKTG text book, we can predict and follow the process of a costumer purchase a product which calls "Consumer decision- making process…Read More
Ch. 3 - Ethics & Social responsibilityAccording to The Coca Cola company official website, "At the Coca-Cola company, We aim to lead by example and to learn from experience. We set an high…Read More
Ch. 5 - Developing a Global visionCoca-Cola is a multinational corporation, "A company that is heavily engaged in international trad, beyond exporting and importing", MKTG text book, p…Read More
Ch. 4 - The marketing enviromentCoca-Cola company has over 3,000 different beverages. From the standard Coca-Cola bottle to nectar juice box neutrally sweetened with stevia (stevia- …Read More
Add for Ch. 4- Marketing Environment(To fix my definition for Cola-Cola's target market on chapetr 4 post), Coca-Cola target market is based on age, the most potential consumers are…Read More
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