Jumat, 05 April 2013

Global Company

Pepsi Company is on the heals of Coca Cola Company when it comes to their global markets. Pepsi has been expanding its growth with the setting up of product supplies in more countries than had already have had presence in already. Pepsi has a foot in the door in over 200 counties according to the Pepsi Co website. In 2009, Pepsi Co had a two big deals that got them two huge advantages in their competitive market of the global soda market. These two big deals were through China and Latin America which got their feet in markets that were controlled by Coca Cola before.
Overall, it seems as though Pepsi Company has made their product global and sustained the market that they have had for a long time. Pepsi has many other substitutes that it has to compete with in both the global market and the United States market.

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