Minggu, 18 November 2012

Pepsi Product strategy

Products of Pepsi-Cola in the carbonated soft drink US market:

Pepsi Natural

Pepsi Next

Pepsi One

Pepsi Throwback

Pepsi Wild Cherry

Caffeine Free Pepsi

Diet Pepsi

Diet Pepsi Lime

Diet Pepsi Vanilla

Diet Pepsi Wild Cherry

Caffeine Free Diet Pepsi

As any oder beverage manufacturer, Pepsi is committed to environmental guidelines, in order to ensure that packaging has as little impact as possible on the environment



At least 86% of soft drink is purified water. In the case of diet soft drinks water comprises around 96%.


Such as sugar (sucrose from sugar cane) or non-nutritive sweeteners. The most popular and most widely non-nutritive sweetener used is Aspartame, being 200 times sweeter than sugar,                is used in very small quantities. Pepsi Max and Pepsi Light use a dual sweetener system, aspartame and acesulphame potassium. The latter is 300 times sweeter than sugar, requiring even less to sweeten the soft drink.


Pepsi uses flavors to develop characteristic tastes associated with its beverages. These come from a variety of sources; natural, artificial and nature identical. Examples of flavors used in the manufacture of soft drinks include natural flavorings from Kola nut, and fruit.

Carbon Dioxide

Effervescence gives soft drinks their special bubbly appeal and is added during production by injecting C02 into the product on the way to the filler.


Colors are added to Pepsi Cola products to enhance the esthetic appeal and appearance of products

These may be both natural and artificial


Certain preservatives are used in soft drinks to ensure microbial stability and prevent spoilage.


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