Coca Cola distribution strategy

The Coca-Cola Company sells its products to bottling and canning operations, distributors, fountain wholesalers and some fountain retailers. These then distributes them to retail outlets, milk bar and corner stores, restaurants, petrol stations and newsagents.

Thus we can cite different point of sales where Coca cola is generally available throughout the Coca-Cola Company:

-          Wholesalers/ distributors

-          Retail/corner stores/supermarkets/Groceries…

-          Restaurants/cafés/night clubs

-          Petrol stations

-          Automated teller machines (AMTs)

Coke’s distribution system is one of the most important and is very impressive compared to all other drinks in the category. It has such an impact on consumers and is so successful that even wholesalers and distributors need the product for their business’ success.Coke’s position on consumer’s mind makes it essential to retailers, wholesalers and away-from-home market. They have achieved their goal thanks to this high visibility, and to the availability of the products all over the world, even in remote places. 

Here is a video showing Coke's innovation in its distribution system:

Coca Cola vending machines are also a way to deliver the brand's identity. Innovations in this channel are numerous, but we have selected a lovely one for you: the hug machine!