Minggu, 13 November 2011

Coca Cola Holidays' Campaign

Coca Cola is a brand that renowned for its iconic Christmas advertising. 
Coca-Cola’s Santa Claus will return for the 80th year with the ‘Holidays are coming’ commercial.
Coca Cola also released limited edition packs of Coca-Cola, Diet Coke and Coke Zero, decorated with illustrations of Father Christmas.

Coca Cola first launched its first QR program in U.S., millions of Coca Cola cups will contain the QR code that supports the brand’s holiday mascot, the polar bear. Consumers who scan the code, which appears on cup distributed by 7-Eleven, will download a Snowball Effect by Coca-Cola app for the iPhone and iPad that turns into a Facebook connected which is a snowball-throwing game. Those who generate the most points in the game will win prizes including iPads and a trip to the Arctic for two. The program runs through March.
The QR code programs is already running in Japan and Germany, but this is the first time the brand has executed one in the U.S..

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